A conversation between two Saudi women, Lina Malaika and Farah Hamad, on an evening in November 2020 during the days of the global epidemic Corona, gave a new twist to their lives.
According to Arab News, the two creative women decided to start a business partnership in which they hoped to break new ground in their respective worlds.
Malaika has been working in the creative industry for over a decade as a filmmaker, designer while Farah Hamad is a fashion designer.
Farah Hammad has said that we both are basically talent agents so far we have not formed an agency but we are looking for an investment person to form a proper agency but currently we are two talent agents.
He said that it all started when we came together in September 2020 and decided to work in this field.
The modeling industry is generally more popular with women, but we have five male models working with us, one of whom is Abdullah Ali from Riyadh. His versatile looks and confidence are something to be proud of.
“I started working as a creative director in Jeddah about a decade ago and at that time I needed models for various roles as it was difficult to find models locally,” says Malaika.
It did not exist at the time as many women needed permission from their families to even be photographed and their images in the media were to some extent prohibited.
She said that we both have more or less the same mindset and we really understand each other.
“I told Farah about my ideas and she immediately liked my work and the very next morning we had a website ready,” said Malaika.